Our Team
Cederström & Halla is a collaboration between Paula Ilona Halla and Annina Cederström.
Working between Antwerp and Helsinki, we support artists, designers, galleries and creative entrepreneurs in developing their practice, visibility and international opportunities.
Our work combines strategic development, curatorial thinking and project coordination. We move between concept and realization, supporting positioning, shaping exhibition ideas and facilitating collaborations and cross-border projects.
Our combined backgrounds in art, design, craftsmanship and entrepreneurship enable us to guide projects from idea to execution. We believe strong ideas deserve precise frameworks to thrive.
Paula Ilona Halla
Curator, Artist Advisor & Producer
Paula works across curatorial development, artist support and cultural strategy.
With a background in exhibition making, gallery contexts and creative entrepreneurship, she guides artists and studios in strengthening their practice, positioning and professional pathways.
Her experience includes the preparation and realization of exhibitions in Finland, Belgium and France, collaborations with galleries and institutions, and ongoing advisory work for creative entrepreneurs. Having managed businesses within the fashion and design sectors for over two decades, she brings strong operational knowledge in communication, sales structures, audience development and project execution.
Working between Antwerp and Helsinki, she is particularly focused on building sustainable bridges between local scenes and international opportunities.
Annina Cederström
Artist, Designer & Creative Production
Annina Cederström is an artist, designer and creative entrepreneur with long-standing experience in product development and exhibition contexts.
Since 2011 she has operated her own ventures across design, illustration, carpentry and goldsmithing, combining deep material knowledge with a practical understanding of marketing, sales and public presentation.
Alongside her studio practice, she has contributed to exhibition research, preparation and curation for museum and gallery projects, and regularly works with visual identity, communication and production for creative initiatives.
Her multidisciplinary background allows her to bridge artistic ideas with technical realization and sustainable production frameworks.
Explore Annina’s work:
Eelis Cederström
Technical Engineer & Exhibition Production
Eelis is the technical engineer behind Cederström & Halla’s exhibition productions. He develops and reviews the technical plans for each project, ensuring that installations are carefully calculated, precisely measured and fully feasible in practice. With strong attention to detail and a hands-on approach, he oversees the technical realization of our projects from planning through to installation. Thanks to him, the curatorial ideas can remain ambitious—while still passing a necessary reality check.